Creating relevant

offerings is the hardest

thing in business.

We help companies

do just that.

About

Our specialist task force with backgrounds in social sciences, business development, technology and design has unique experience in discovering the untapped opportunities in highly competed markets. We are dedicated to finding out what needs to be done to help our clients grow. This is why we go wide and deep, connecting numbers to people and cultural contexts. At the end of the day businesses thrive only by adding real value to people’s everyday lives. This applies to both B2B and B2C markets.

Studying businesses, culture and daily practices of people around the globe leads to setting a clear business direction, actionable recommendations for desirable products and services as well as opportunities for game changing innovations.

Brief History

Gemic was founded in 2008 by Johannes Suikkanen and Sakari Tamminen. The company has since then become one of the leading Scandinavian agencies in the field of people driven business development and cultural analysis.

Services

Customer driven strategy and future roadmap development
Product, service and marketing development
Public sector renewal
Organizational training
Research

Customer driven strategy and future roadmap development

We make strategy concrete by putting customers and their changing habits at the core. We also map the key forces that will have an impact on your business environment in the future.

Product, service and marketing development

We help you create new products, services and marketing communication that matches the real needs of real people anywhere in the world. Our ethnographic specialist team operates globally in search for future customer needs and new business opportunities. We translate these consumer insights into concrete prototypes of product and service.

Public sector renewal

We are passionate about renewing practices of public organizations as service providers for the public. We also conduct research and write inspiring reports for public organizations and various interest groups.

Organizational training

We train organizations in customer centricity. We teach research methods, concept development and data management in order to help companies create a tried and tested approach to customer centric new business development.

Research

We love research that leads to tangible business recommendations. We conduct ethnographic studies in order to generate deep consumer insights and future studies that lead to a clear picture of key forces that will shape the future competitive landscape of a given industry.