Our specialist task force with backgrounds in social sciences, business development, technology and design has unique experience in discovering the untapped opportunities in highly competed markets. We are dedicated to finding out what needs to be done to help our clients grow. This is why we go wide and deep, connecting numbers to people and cultural contexts. At the end of the day businesses thrive only by adding real value to people’s everyday lives. This applies to both B2B and B2C markets.
Studying businesses, culture and daily practices of people around the globe leads to setting a clear business direction, actionable recommendations for desirable products and services as well as opportunities for game changing innovations.
Brief History
Gemic was founded in
2008 by Johannes
Suikkanen and Sakari Tamminen.
The company has since
then become one of the leading
Scandinavian agencies in the field of
people driven business development
and cultural analysis.
We make strategy concrete by putting customers and their changing habits at the core. We also map the key forces that will have an impact on your business environment in the future.
We help you create new products, services and marketing communication that matches the real needs of real people anywhere in the world. Our ethnographic specialist team operates globally in search for future customer needs and new business opportunities. We translate these consumer insights into concrete prototypes of product and service.
We are passionate about renewing practices of public organizations as service providers for the public. We also conduct research and write inspiring reports for public organizations and various interest groups.
We train organizations in customer centricity. We teach research methods, concept development and data management in order to help companies create a tried and tested approach to customer centric new business development.
We love research that leads to tangible business recommendations. We conduct ethnographic studies in order to generate deep consumer insights and future studies that lead to a clear picture of key forces that will shape the future competitive landscape of a given industry.
We work with some of the most innovative Nordic and global companies that aim to exceed the expectations of their customers.