What are High Net Worth Individuals starting to question about success — and why does wellness and longevity keep coming up? We reflected this question with Tom Waller in relation to our recent fieldwork with HNWIs across the US, Europe, and China.

When does data turn into belonging? We are fluent in measurement. Sleep scores, strain, recovery, readiness. Data accumulates quietly in the background of daily life, promising insight and improvement. Yet engagement often stalls.

Do retail stores need cafés? In our work with a global cosmetics brand, the most effective stores were not the most indulgent, theatrical or stimulating. They were the most attuned to customers’ desired feel states across spatial zoning.